Re-imaging the Strategy of an Award-Winning Company

Closed
Project
Academic experience
100 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Product or service launch
Skills
supply chain management forecasting data analysis predictive analysis
Details

Wholesale food distribution is a high volume, low margin business. In creating 100km Foods, a company that sources directly from and distributes on behalf of Ontario farmers and producers, we entered a very established industry with a very unique and niche offering; Ontario farm identified local food products, harvested-to-order and delivered directly to restaurants, hotels, institutions and independent retailers within 24 hours of harvest. 100km Foods has had a profound impact on the local food economy in Ontario, growing 30-40% year over year since our inception and has forced other competitors to adopt a local food strategy.

We differ from most competitors in another major way as well; we drive to and pick up directly from over 80% of our farm partners, adding a significant cost of procurement that is not incurred by most other wholesale distributors. While this allows for our unique competitive advantage, it also adds a significant cost to our operations. Despite this, we still need to remain reasonably price competitive in the wholesale food market, contributing to a relatively low net profit margin. We are looking to find operational efficiencies or tweaks to our operational model to allow for a greater proportion of our gross margin to contribute to our EBITDA. This need is further amplified by our desire to refinance the equity position of our investors into a debt instrument, thereby regaining the equity in our company.

Deliverables
No deliverables exist for this project.

About the company

Company
Unknown industries

100km Foods is an award winning, certified B Corps, local food distribution company based in Toronto, ON, Canada. Our mission is to establish a viable, dynamic and sustainable local food economy whereby chefs have access to the freshest and best products that Ontario has to offer, and Ontario producers have a dedicated channel for the sales, marketing and distribution of their products at a fair price.