We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

We are thrilled to welcome you to the digital marketing strategy project. Our goal is to develop a comprehensive and innovative digital marketing plan that aligns with our company's objectives and resonates with our target audience.

Key Project Objectives:

1. Audience Understanding: Conduct in-depth research to understand our target audience, their preferences, and online behavior.
2. Brand Positioning: Develop a cohesive brand message and positioning strategy that sets us apart in the digital landscape.
3. Multi-Channel Approach: Create a robust digital marketing strategy encompassing various channels such as social media, content marketing, SEO, and email to maximize reach and engagement.
4. Measurable Metrics: Establish key performance indicators (KPIs) to measure the success of our digital marketing efforts and ensure continuous improvement.
5. Innovation and Adaptability: Stay abreast of industry trends and propose innovative ideas to keep our digital presence fresh and relevant.

We are seeking creative minds and strategic thinkers who can contribute to the success of this project. If you are passionate about digital marketing and ready to make a significant impact, we encourage you to showcase your skills and ideas during the application process.

We look forward to seeing your innovative proposals and collaborating with you to elevate our digital marketing initiatives

1. Market Research:

• Analyze industry trends and competitors.
• Identify market opportunities and challenges.

1. Persona Development:

• Create buyer personas and tailor messages accordingly.
• Align content strategies with persona characteristics.

1. Content and Social Media Planning:

• Brainstorm engaging content ideas and plan a content calendar.
• Strategize social media campaigns for targeted platforms.

1. SEO and Email Marketing Optimization:

• Analyze and optimize SEO strategies.
• Workshop effective email marketing techniques.

1. Performance Metrics and Adaptability:

• Set measurable KPIs and regularly review performance metrics.
• Discuss strategies for adapting to real-time data and industry changes.

1. Innovative Idea Generation:

• Generate innovative ideas for digital marketing campaigns.
• Align ideas with project goals and company objectives.

1. Presentation Skills Enhancement:

• Improve presentation skills for effective communication.
• Refine strategies for presenting data and insights.

These tasks aim to provide a focused and hands-on experience, allowing the applicant to contribute to the success of the project under the guidance of their mentor.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.