Camp X, LLC is seeking a team of marketing students to develop a comprehensive launch campaign for their new e-commerce platforms on Shopify and Amazon, focused on selling children's card games. The primary goal is to build brand awareness, drive traffic to the online stores, and generate initial sales. The project will allow students to apply their classroom knowledge in digital marketing, content creation, and social media strategy. Students will be tasked with crafting engaging content that resonates with parents, educators, and summer camp enthusiasts. Additionally, they will develop outreach strategies to effectively connect with these target audiences. The project will provide a practical experience in executing a marketing campaign from start to finish, within a defined timeframe.

The project deliverables include a detailed marketing plan outlining the campaign strategy, a content calendar for social media posts, and a set of promotional materials tailored for the target audience. Students will also provide a report analyzing the campaign's performance metrics and recommendations for future improvements. The deliverables should demonstrate a clear understanding of the target market and effective use of digital marketing tools.