We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our offering (which is proven to be valuable for clients)?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?
• How we should analyze the effectiveness and ROI of our marketing activities?

Final deliverables can come in the form of a report and/or presentation. Also, we can do some proof-of-concept activities to test ideas, value prop, etc.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. We can also provide all the tools, programs and services needed to complete the project.