The main goal for the project is to create and execute social media campaigns to promote the childcare management app developed by Infostructure Technology Inc. The app aims to streamline childcare management for parents and childcare providers, and the goal of the social media campaigns is to increase app downloads and user engagement.

This will involve several different steps for the students, including:

- Researching the target audience and their social media behavior.

- Creating engaging and informative content for social media posts.

- Developing a social media content calendar.

- Implementing paid advertising strategies on social media platforms.

- Analyzing campaign performance and making adjustments as needed.

By the end of the project, students should complete the following list of activities:

- Research report on the target audience and their social media behavior.

- Social media content calendar with planned posts and advertising schedule.

- Engaging and informative social media posts for the app.

- Analysis of campaign performance with recommendations for adjustments.

Final deliverables:

- Completed social media content calendar.

- A report on campaign performance with insights and recommendations for future campaigns.

We will have weekly meetings with students to ensure they understand our needs, stay on brand, and remain on track with project targets.