Digital Content Creation & Strategy

Closed
alley-oop
Los Angeles, California, United States
Employer
(1)
1
Project
Academic experience
120 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
content creation empathy communication resilience blog posts strong work ethic social video marketing digital content creation social media search engine optimization
Details

We would like students to help us grow and expand our community through social media. We're looking for strategic, creative students to help in creating content that is aligned with our vision to leverage the unique Dad & Daughter relationship to ignite empathy and understanding for the Dads, while helping to fuel the girls' confidence and resilience. We want to create great allies in the men to better communication between the genders and ultimately help foster a society that better values and empowers women and girls.

More specifically, we are hoping the student(s) can:

  • Research and curate the most interesting and salient articles and data to provide thought-provoking pieces for our audience
  • Strategize and manage (even if temporarily) our social media feeds to reach our audience that way (starting from scratch so lots of room to experiment here)
  • Create original content (blog posts, video, oped articles) to foster deeper thinking and understanding around these topics
  • Manage and update our website, if possible
  • Identify and assess possible social media influencers
  • Work with potential partners and sponsors on mutually beneficial campaigns for our audience
  • Identify media outlets that are most beneficial to share our story

We'd love to work with students that are hard-working, thoughtful, and creative. Students with a strong understanding of social, video, SEO, and web design skills woule be ideal. This is an opportunity to to flex a lot of creative muscles and try new things - we are very open and excited about that - the student(s) will have a lot of autonomy but be expected to dig in and figure things out (ie - no onboarding tutorial here, frankly we don't have the time for hand-holding).

This is a great chance to work in a growing startup, with a seasoned corporate executive looking to build something special. If you like the sound of our culture and mission and are ready to tackle this challenge with us, we'd love to hear from you.

Deliverables
No deliverables exist for this project.
Mentorship

Our founder built her career in large public tech companies and has a lot of mentoring experience. She is on pacific time but is fairly flexible and can definitely commit to meeting (via zoom or phone) at least twice a week. She is both detail-oriented and opinionated, so will be clear on what she wants, however is looking for someone to really run with this project and use their creativity to build things independently. Supervision will therefore be minimal.

About the company

Company
Los Angeles, California, United States
0 - 1 employees
Consumer goods & services

We recognize that in today's world, in order to enhance gender equity and dynamics, we need all hands on deck. As important as it is to have strong, female role models working tirelessly for change, we want men to be involved, too.

Research shows the relationship between Dads and Daughters is truly unique and holds tremendous influence - to both people involved. At alley-oop, we are interested in leveraging that connection to fuel girls' confidence, resilience, action, and power. We're building a community championing Dads & Daughters . . . and we're just getting started. Come join us!