The main goal for the project is to increase visibility and interest in the Brazily Dance program, ultimately leading to more class sign-ups and instructor certifications. This will involve several different steps for the learners, including:

- Researching the target audience and understanding their preferences and interests.

- Creating engaging and visually appealing social media content (such as videos, images, and text) to promote the Brazily Dance program.

- Developing a content calendar and schedule for posting on various social media platforms.

- Analyzing the performance of the content and making adjustments based on engagement metrics.

- Collaborating with the marketing team to align content creation with overall brand strategy.

By the end of the project, learners should complete the following tasks:

- A collection of engaging social media content pieces tailored to the target audience.

- A content calendar outlining the schedule for posting on different platforms.

- An analysis report on the performance of the content and recommendations for future content creation.

Final deliverables:

- A comprehensive social media content strategy for promoting the Brazily Dance program.

- A portfolio of created content.

- A presentation outlining the content strategy and its expected impact on brand visibility and audience engagement.

I will meet with students weekly to mentor them through the content creation process. As an entrepreneur, personal trainer and fitness instructor with 20 years experience, I will give deep insight into the industry and help them understand how to market efficiently in this field. I will also provide tools and tips on how to use Canva, google drive and video editing software.