Launch strategy through Influencers and Trade Shows
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
social mediaOur company is launching novel food products from Coffee Fruit.
The main goal for the project is to conduct an analysis of popular social media accounts across youtube, instagram, twitter, linkedin and trade shows which will be relevant to #health, #superfood, etc. This will involve several different steps for the learners, including:
- Researching and identifying popular social media accounts and influencers related to health, superfood, and related topics.
- Analyzing the engagement and reach of these accounts on different platforms.
- Identifying relevant trade shows and events related to the food and beverage industry.
- Compiling a report with the findings and recommendations for potential partnerships with influencers and trade shows.
By the end of the project, learners should complete the following tasks:
- A list of popular social media accounts and influencers relevant to #health, #superfood, etc.
- Analysis of the engagement and reach of these accounts on different platforms.
- Identification of relevant trade shows and events in the food and beverage industry.
- A comprehensive report with findings and recommendations for potential partnerships.
Final deliverables:
- A detailed report with the analysis and recommendations.
- Presentation of the findings and recommendations to the CaffeBerry.co team.
1 All company resources for successful completion of the project including access to accounts, data and learning resources
2 Mentorship and guidance from the management team through phone, email and Zoom meetings through weekly/bi-weekly or monthly sessions as required.
Supported causes
Good health and well-beingAbout the company
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.