RemoteCasa is seeking to expand its user base by focusing on remote workers and digital nomads. The project aims to understand this audience through strategic user acquisition initiatives and gathering deep user insights. The team will conduct surveys and user interviews to collect valuable data on user preferences, behaviors, and needs. By analyzing this data, the team will identify effective growth tactics tailored to RemoteCasa's target audience. The ultimate goal is to enhance RemoteCasa's growth strategy by leveraging insights to attract and retain more users. This project provides learners with an opportunity to apply their knowledge of market research, data analysis, and strategic planning in a real-world context.

The project will result in several key deliverables: a User Acquisition Strategy Document that outlines the target audience, acquisition channels, and KPIs, incorporating insights from surveys and user interviews. A Survey Promotion Plan detailing tactics for promoting surveys to online communities will also be developed. Additionally, a Partnership Activity Report will document partnership activities and analyze their impact on user acquisition. Finally, a Growth and Insights Report will summarize key insights and provide recommendations for future growth strategies based on the collected data.