The Siraj Institute Charitable Foundation is looking to expand its Certification Program to reach a broader audience and increase enrollment. The goal of this project is to conduct comprehensive market research to identify potential markets and target demographics for the program's expansion. The project will involve analyzing current market trends, competitor offerings, and potential barriers to entry. The team will also assess the needs and preferences of prospective students to tailor the program's marketing strategy effectively. By applying classroom knowledge in marketing research and strategy development, learners will gain practical experience in creating actionable insights for real-world applications. The project will culminate in the development of a detailed marketing plan that outlines strategies for promoting the Certification Program to new markets.

The deliverables for this project include a comprehensive market research report and a strategic marketing plan. The market research report should detail findings on target demographics, competitor analysis, and market trends. The marketing plan should include strategies for outreach, promotional activities, and branding initiatives. Additionally, learners are encouraged to incorporate document production and graphic design skills to create visually appealing and professional reports and presentations.