Brand Identity and Graphic Design
Project scope
Categories
Communications Market researchSkills
branding brand awareness graphic design adobe xd marketing brand identity sales prototyping adobe indesign web analyticsOur organization needs some updated branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Logo and/or Name Proposal that highlights brand awareness and brand positioning
- A branding guide
- Using tools like illustrator and Adobe inDesign to design prototypes that can be implemented into our marketing collateral
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
We are able to work with students to provide all the necessary background company information, relevant competitors, and any current artwork used.
About the company
Established in 1995, MultiSportsCanada specializes in sport and event management. We develop and manage mass participation sporting events across western Canada including the Jasper Canadian Rockies Half Marathon and the Vancouver Triathlon. With over 22 events and more than 9,000 competitors each year, We are one of Canada's most experienced event management specialists. Our objective is to provide athletes of all ages and abilities the opportunity to enjoy a healthy lifestyle through exciting and engaging events that are conducted in a safe and fair environment.