Product Launch Business Case

Closed
Scarborough Centre for Healthy Communities
Scarborough, Ontario, Canada
Director of Communication and Development
(1)
3
Project
Academic experience or paid work
60 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Accounting Market research Operations Project management Product or service launch
Skills
competitive analysis project planning business consulting business strategy marketing strategy
Details

This project will prepare a business case for a social enterprise venture(SEV) that involves the launch of various tech products and services. This case will be presented to foundations and donors to help secure start-up funding. This SEV would provide a revenue stream as well as

opportunities for other organizations to take advantage of our innovations in technology to

improve the delivery of services to diverse communities impacted by racialization,

marginalization, and health inequities.


Deliverables

The components of this comprehensive but clear and concise business plan can be based

upon the students' learned model for a business case but should include:

  • Executive Summary
  • Objective (for stakeholders SCHC, and funders)
  • Current and Future State Market Analysis (research)
  • Project Alternatives (Top 2 or 3)
  • Recommended Project (Why #1)
  • Implementation Plan (Including Return on Investment and Risk Assessment)
  • Conclusion
  • References & Appendices.


Mentorship

Existing research and marketing staff can help provide data, access to tools and technology

and background information on products and services offered.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Scarborough, Ontario, Canada
201 - 500 employees
Hospital, health, wellness & medical

Mission Statement
Providing accessible, equitable and transformational health and
social service choices, for the well-being of diverse communities.
Vision Statement
Ignite the strength of community
Scarborough Centre for Healthy Communities is an accredited comprehensive community health organization delivering a range of holistic health and wellness services from early years to end of life. We have been serving vulnerable residents (newcomers, visible minorities, families living with poverty, homelessness and unemployment) across Scarborough, who experience many barriers to access, for 47 years.
We are dedicated to meeting these health needs by addressing the physical, mental, social, financial and environmental aspects of our population through our community health, engagement and support services teams.
Our integrated and accessible programming focuses on primary health and disease prevention services, community engagement and wellness support, assisted living and home support services, a food bank, senior wellness and youth leadership activities, and mental health counseling and support. Our organization offers culturally competent programs in a variety of languages that reflect the populations we serve. Our work is driven by standards of excellence in the field and proven practices in our local landscape. SCHC employs approximately 250 staff, engages over 250 core volunteers and operates 42 distinct, integrated programs and services across 10 sites.
Social Media Channels
https://www.schcontario.ca/
https://www.facebook.com/ScarboroughCentreforHealthyCommunities/
https://www.instagram.com/schcontario/
https://twitter.com/schcont
https://www.linkedin.com/company/2065840/
Tik Tok: https://www.tiktok.com/@schcontario
YouTube: https://www.youtube.com/channel/UCQfmBN15I87X7otyJIylMyA

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