Learning Disabilities of Canada - Marketing Strategy
Project scope
Categories
Communications Market research Marketing strategy Information technologySkills
digital marketing sales & marketing marketing strategy data analysis researchPart 2 - Marketing and Communications
We are seeking students for Part 2 which is the Marketing and Communications Plan. This will require students to use Part 1, the Social Enterprise Plan as their starting point. From there they will develop a Marketing plan for the Learning Disabilities Association and the Research Hub. LDAC is a non-profit organization that has received grants but relies primarily on donations. We expect this Marketing and Communications Plan to be entrepreneurial in nature to think beyond traditional avenues for donations. The impact of people with a learning disabilities is felt in the education, employment and mental health sectors with a huge economic and personal cost. Although there is research to support this, the impact is still underestimated by professionals in these fields, Awareness will create understanding and this will support the need for the Research Hub and drive donations.
Part1 - Social Enterprise - Completed
LDAC has just completed a partnership with students for the University Toronto who developed a Social Enterprise Plan for the organization and for the introduction of it's new Research Hub.
Mission
LDAC will incorporate its Research Hub as well as new avenues into existing wide-spread practices to
foster a safe community and empower people with learning disabilities, those who care for people with
learning disabilities, and professionals, emphasizing the importance of accessibility to information and
promoting and improving awareness.
About the company
Who We Are
LDAC is a national, non-profit organization founded in 1963 and incorporated in 1971. The organization works with and supports the provincial and territorial associations as the national voice for persons with learning disabilities and those who support them.
LDAC is dedicated to having individuals with learning disabilities:
function as full citizens;
develop to their potential; and
be recognized for their varied and significant contributions.
What We Do
LDAC accomplishes its goals through research, education, and public awareness about the nature and impact of learning disabilities. Through collaboration, communication, and partnership, we strive to catalyze the many efforts of people and organizations working within the Canadian learning disabilities network.
The right to learn, the power to achieve!