International Market Analysis for Fruit Wine
Project scope
Categories
Market research Competitive analysis Customer segmentation Digital marketing Product or service launchSkills
brand analysis market analysis target market marketing strategies trademarks research salesThe main goal for the project is to conduct a comprehensive international market analysis for the launch of CaffeBerry's new coffee fruit wine. This will involve researching and understanding competitors, regulators, trademarks, and import/export laws in target markets like USA/ Canada to ensure a successful global launch.
- Research and analysis of key competitors in the international market, including their products, pricing, distribution channels, and marketing strategies.
- Identification and understanding of relevant regulators and regulatory requirements in target markets for the sale and distribution of alcoholic beverages.
- Assessment of trademark availability and registration process in target markets to protect the CaffeBerry brand.
- Analysis of import/export laws and requirements in key markets to ensure compliance and smooth distribution of the coffee fruit wine.
We will be able to mentor the students via zoom calls and email
The team can meet weekly or bi-weekly for guidance
Supported causes
Industry, innovation and infrastructureAbout the company
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.
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