CanAge is looking to create an overarching campaign to build back the excitement in modern technologies and advancements in medicine, while also addressing distrust and misinformation. This program will include a campaign with digitally distributed resources (also available for print) as well as the curation of a speaker series that will be utilized in public libraries across Canada.

This is to build on the success of an existing partnership with the Toronto Public Library, and will expand to include other public libraries in Vancouver, Victoria, Calgary, Winnipeg, Markham, and Welland.

The student(s) will be instrumental in curating both the campaign elements and a templated approach to creating consistent virtual experiences through these library engagements.

In addition to brining their skills and knowledge from their program, students will be able to make strong use of these skills alongside consumer marketing, digital marketing, event planning, community management and community outreach.

The student(s) will be supported with internal resources to assist with copywriting, media outreach and graphic design, but they will also have exposure to these facets of the project as well.

Students will also develop a strong understanding of the healthcare, and public health inequities that exist between jurisdictions across Canada.

• A briefing document along with a facilitated overview of the important themes and needs for the project
• Any key messages, target audiences and available creative assets to help them understand the brand
• A single point of contact (POC) assigned to your course and students, with a team of experts available for questions
• Access to Slack, Google Workspace, and some other project management tools. We welcome the students so they can feel as though they are part of the team, or at arm's length - whatever is best.
• Recognition of the school's involvement and the students' work in a media release (if permitted) and attribution of the students' contributions via LinkedIn or references as required.