The main goal of the project is to email leads and secure consultations for MW's wellness services using the company's existing CRM. This will involve several steps for the team, including:

• Familiarizing themselves with the company's existing CRM system and understanding its capabilities and limitations.
• Identifying and segmenting leads for emailing based on specific criteria provided by the company.
• Developing an email template that effectively communicates MW's holistic wellness services and convinces leads to book a consultation.
• Using the CRM to track and manage the progress of leads, consultations, and bookings.
• Providing regular reports to the company on the outcomes of the emailing efforts and the number of successful consultations secured.

By the end of the project, the team should complete the following tasks:

• A comprehensive understanding of the company's existing CRM system and its functionalities.
• An effective email template that communicates MW's holistic wellness services and encourages leads to book a consultation.
• Utilization of the CRM to track and manage the progress of leads, consultations, and bookings.
• Regular reports to the company detailing the outcomes of the emailing efforts and the number of successful consultations secured.

Post initial onboarding and access to company materials, the intern will also be supported with weekly updates and discussion meetings.