Our company, The Good Eye Thrift Shop, is a unique clothing boutique that interacts with customers on Instagram, Facebook, and from their store in Moncton, NB.

To increase sales, they seek a Social Media Campaign (design and implementation).

The Good Eye Thrift Shop

https://www.instagram.com/thegoodeyethriftshop/?hl=en

https://www.facebook.com/thegoodeyethriftshop/

The project's main goal is to create and implement a social media campaign for The Good Eye Thrift Shop. This will involve several different steps for the learners, including:

• Creating any required social media accounts.
• Confirm the target audience and develop an ideal customer profile.
• Help develop a consignment information sheet for new and repeat customers.
• Create engaging and relevant templates for an Instagram campaign.
• Create initial content for the first campaign.
• Implement the campaign and set up performance monitoring.
• Develop a content calendar and strategy for any media platforms.
• Provide a final presentation or instruction document (cheat sheet) on how the company continues to run and analyze results.

By the end of the project, learners should complete the following tasks:

• Creation of required social media accounts.
• Ideal customer defined.
• Consignment information/pricing sheet.
• Templates and content for blog posts and a newsletter.
• High-quality and engaging content for the campaign.
• Develop a content calendar and strategy for different social media platforms.
• Implementation of the campaign across Instagram media platforms.
• Provide a presentation or instruction document (cheat sheet) on how to run and analyze results.

Deliverables

Social Media Logins/Source Codes

Ideal Customer PDF

Consignment Information Sheet PDF

Instagram Media Template

Instagram Initial Content

Social Media Post Calendar

Presentation or Instruction Document

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Showcase our current products and services
• Access to our Instagram and Facebook platforms
• Our customer and industry insights
• Branding colours, fonts, and important details
• Any past campaign po