Ohio University
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Crafting a Targeted Digital Marketing Strategy for the Camp Shopping Channel

Closed
Main contact
Camp X, LLC
Camp X, LLC
Palm Beach Gardens, Florida, United States
Allison Miller
Allison Miller
CEO/President
(3)
3
Portals
(1)
  • AscentUP
    AscentUP
    San Diego, California, United States
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Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Competitive analysis Advertising Digital marketing Market expansion Marketing strategy
Skills
marketing strategies customer service revenue stream marketing key performance indicators (kpis) vendor relationship management risk analysis social media content presentations email marketing
Details

The Camp Shopping Channel is an innovative platform connecting summer camps with high-quality, curated products and services. We are seeking learners to help us design and implement a targeted digital marketing strategy to increase our visibility, attract new camp clients, and drive engagement on our digital platforms.

This project focuses specifically on marketing strategy development, offering learners the opportunity to explore social media optimization, content marketing, and audience engagement tactics. It is a hands-on learning experience for students passionate about marketing, branding, and analytics.

Deliverables

Key Deliverables

Marketing Strategy Report:

Detailed analysis of target demographics.

Recommendations for key marketing channels (e.g., social media, email, blogs).

Suggested content themes and messaging to engage camp directors and families.

Social Media Optimization Plan:

Recommended social media platforms (e.g., Instagram, LinkedIn, TikTok) with rationale.

Content calendar with proposed posting schedules, themes, and campaign ideas.

Examples of 3-5 social media posts aligned with the strategy.

Blog Content Strategy:

3-5 blog post ideas, including suggested titles and key points.

SEO recommendations to improve organic reach.

Presentation Deck:

A concise summary of findings and actionable recommendations for the Camp Shopping Channel team.



Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://campshoppingchannel.com
Palm Beach Gardens, Florida, United States
0 - 1 employees
Entertainment, Technology, Education, Events services
Representation
Women-Owned

The heart of Happy Camper Live is bringing the summer camp feeling into your home 365 days a year. Great activities, goofy fun, exciting adventures, all in a safe place to explore, be creative, build confidence, find a passion, and grow.

The Camp Shopping Channel is an innovative e-commerce platform under Happy Camper Live, a lifestyle brand dedicated to bringing the magic of summer camp to kids and families year-round. As a subsidiary, the Camp Shopping Channel connects summer camps with a curated selection of high-quality products, program supplies, and creative solutions tailored to camp needs.

The platform offers camps access to exclusive discounts, unique program ideas, and products ranging from STEM kits and sports gear to fun activities like the “World’s Smallest vs. Biggest” games. By aligning with Happy Camper Live’s mission, the Camp Shopping Channel helps camps enhance their offerings while saving time and money.