Brand Identity Revamp for PMwow!
Project scope
Categories
UI design UX design Graphic design Branding & style guides Website developmentSkills
color palette target audience web development user experience (ux) web design innovation research brand identityPMwow! is seeking to refresh its brand identity to better align with its evolving business goals and target audience. The current logo and color scheme have served the company well but may not fully capture the dynamic and innovative spirit that PMwow! embodies. The project involves evaluating the existing logo and color palette, identifying areas for improvement, and proposing alternative designs that reflect the company's vision and values. Once a new logo and color scheme are approved, the team will create a cohesive and visually appealing website that incorporates these elements. This project offers learners the opportunity to apply their design and web development skills, ensuring that the new brand identity is both modern and functional.
- Evaluate the current logo and color scheme for effectiveness and alignment with company values.
- Research and propose alternative logo designs and color palettes.
- Develop a website design that integrates the approved logo and colors, focusing on user experience and brand consistency.
The project deliverables will include a comprehensive report detailing the evaluation of the current brand identity and proposed alternatives. Additionally, the team will provide a set of finalized logo designs and color palettes for approval. Upon approval, a fully functional website prototype will be delivered, showcasing the new brand identity and ensuring a seamless user experience.
- Evaluation report of current logo and colors.
- Proposed alternative logo designs and color palettes.
- Finalized logo and color scheme.
- Website prototype incorporating the new brand identity.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Partnerships for the goalsAbout the company
I came up with a name, vision, mission and values for the company I want to create. Do you think PMwow! is too silly?
The main idea is to make it simple and easy to pronounce. I made a combination of PM, which could be interpreted as Project Manager or Project Management. The wow! is, of course, related to the expression of a great surprise.
In the project management world, we are used to the term PMO, project management office, and I replaced the O with wow! to make a pun.
The main idea behind the name is that the clients of the company will be surprised by the project management services and capabilities offered by my company.
Mission:
Provide unparalleled project management expertise, mentorship, and resources to empower professionals, fostering a community of continuous learning and achievement.
Vision:
To be the go-to partner for individuals and companies seeking excellence in project management, shaping a future where success knows no bounds.
Values:
Integrity and Trust: We uphold the highest standards of integrity, building trust through transparency, honesty, and ethical practices in every aspect of our consulting services.
Inclusivity and Diversity: We celebrate the richness of diversity, promoting an inclusive environment that values different perspectives, backgrounds, and experiences.
Commitment to Growth: We are committed to the continuous growth of individuals and organizations, providing dynamic solutions that adapt to the evolving landscape of project management.
Clients of this consulting will have access to the following services: Mentoring, Speed Mentoring, Consulting, Boot Camps, and more