Early start up seeking support to create our digital strategy
Project scope
Categories
Videography Communications Digital marketing Creative writing Social media marketingSkills
digital media strategy marketing content creation social media social networksWe would like students to help us with creating our digital strategy and early content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Borrow Me Baby is a new kind of social network for renting baby goods within local communities. Our goal is to be every parents go-to playbook for providing baby with the right products at the right time. In order to support our company vision and connect directly with our customers, we need your help to develop our strategy!
Ultimately, you will be working on building our digital strategy and content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Develop digital strategy
- Create social content (posts, stories, videos) to promote the launch of our company
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
Students will work closely with the co-founders who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Borrow Me Baby is a parent-to-parent baby gear rental community.
Our mission is to create a sustainable online network that supports families by saving them time, money, and energy as they navigate the challenges of parenthood. We achieve this by connecting parents in local communities to lend and borrow baby items. Our platform handles communications and financial transactions securely and doubles as a community review site to help parents decide what’s best for them.
We’re motivated by our core values of accessibility, inclusion, and sustainability. To foster accessibility, BMB offers both web and mobile-friendly platforms. There are no barriers or fees to join. Borrowers can access high quality baby goods without the hefty price tag and long-term commitment, while families can recoup costs of their items when not in use e.g. between children.