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Shopify Store Optimization and Digital Marketing Enhancement

Closed
Omax3m
Omax3m
Toronto, Ontario, Canada
Maxine Willocks
Maxine Willocks
Employer
(13)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
UX design Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
search engine optimization content marketing digital marketing user experience (ux) social media email marketing shopify sales streamlining
Details

Omax3m aims to enhance its Shopify store's online presence and drive increased sales through strategic improvements. The project focuses on optimizing the website design to ensure a seamless and engaging user experience. Additionally, the project will involve implementing effective SEO strategies to improve search engine rankings and visibility. Learners will also work on enhancing the overall user experience by streamlining navigation and ensuring mobile responsiveness. Furthermore, the project includes leveraging various digital marketing channels such as social media, email marketing, and content marketing to attract and convert more customers. The goal is to create a cohesive and effective online strategy that boosts traffic and sales for Omax3m's Shopify store.

Deliverables

- A redesigned and optimized Shopify store that enhances user experience and engagement.


- A comprehensive SEO strategy document with actionable recommendations.


- Implementation of SEO improvements on the Shopify store.


- A digital marketing plan outlining strategies for social media, email marketing, and content marketing.


- A final report summarizing the improvements made, strategies implemented, and the expected impact on sales and online presence.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://omax3m.myshopify.com/
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Marketing & advertising, Public relations & communications, Sales, Technology
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Immigrant-Owned
+ 1

OMAX Skincare and Wellness is a premium wellness brand specializing in magnesium-infused natural skincare products. The company integrates holistic wellness practices with high-quality skincare solutions that cater to health-conscious individuals, fitness communities, and wellness practitioners.
OMAX’s mission is to provide natural, science-backed solutions that promote muscle recovery, skin hydration, and overall wellness. By emphasizing sustainability, inclusivity, and innovation, the company aims to expand its market reach and establish a strong presence in the wellness industry.