Google ad grants offers $10,000 USD in donated monthly advertising to eligible nonprofits. As a Canadian nonprofit, we qualify for this benefit but have not yet leveraged it. Our team is looking for a SEO/Google Ads wizard who can help us drive more traffic and improve our reach. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline: Google Ad & SEO recommendations to ensure our organization appears on the first page of Google for relevant keywords & so we are benefitting from the donated grant money
3. Google Ad Grant Execution: Setup the Google Ads to drive maximum traffic to our site
4. Reporting: Generate a report for monitoring of our Google Ads performance and train one of our team members on how to generate
5. Working with tools and programs such as Microsoft 365 and Google Ads (including Google Ad Grants)

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• Driving traffic to our website by leveraging donated Google Ad Grants.

Students will be oriented about the organization and provided access to the Google Ads portal. You will work closely with the primary project manager who is supervising and available for questions, especially during the strategy development phase. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Students will be expected to know and/or learn how to search keywords and how to execute the design in the Google Ads application. Included in the donation is access to Google support staff that can assist the student in learning how to complete these tasks effectively.