INNOVHH Inc. aims to enhance its sales pipeline by generating high-quality sales leads through a strategic blend of digital and traditional marketing methods. The project focuses on identifying and engaging potential customers, transforming them into loyal purchasers via both e-commerce platforms and conventional sales channels. The team will analyze current marketing strategies, identify gaps, develop and execute a strategy that is in harmony with INNOVHH Inc's brand principles and business goals. This project will concentrate on engaging and transforming potential customers into dedicated purchasers via e-commerce or conventional channels by utilizing business development and sales expertise. By leveraging business development and sales expertise, the project seeks to increase conversion rates and drive sustainable growth for the company.

The project outcomes will consist of a comprehensive lead generation strategy document that delineates the suggested methods and channels for engaging target audiences. More importantly, the team will implement the devised strategy and finalize sales. The primary deliverables encompass:

- A comprehensive strategy for both digital and traditional marketing avenues.

- An overview of the lead generation approach.

- Successfully finalize a minimum of one sale.