We want students to help us build a marketing strategy plan to grow and engage our target market: those with diabetes. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?

Weekly discussions on the progress made on social media and the overall aesthetics and strategies for the brand.