Applied Business Analytics
Project scope
Categories
Data analysis Operations Project management Market expansion Product or service launchSkills
target market business analytics marketing applied business technologies market research business-to-consumer research new product developmentWe would like to take the opportunity to work with students who are enrolled in the capstone project of the Business Analytics (BAPG)
Our organization is ready to make some business changes but we know that we need to assess the correct data to help inform our decisions.
In our efforts to target a new demographic of consumers, we have experienced challenges maintaining a consistent voice across media channels. We would like your help in gathering Business Analytics in efforts to grow and expand our business while understanding our ideal demographic of consumers.
We would like to work with Students who can research, apply analytical models, methodologies, and the like, and tools learned in the program to analyze data that is align with their skillsets.
As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new product to add to the existing line that customers know and love. When we created our original product offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer.
Successful outcomes include a market research report, informed by primary data collection.
We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.
This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.
Company website link: PersonalBanker Canada
Regards,
Team, PersonalBanker Canada.
Daily availability to discuss and answer any questions.
About the company
At PersonalBanker we take an approach to financial planning that begins with a complete individual tax assessment followed by initiating a comprehensive view into a clients’ financial life. It includes their income, expenses, assets, outlook, as well as habits. (All these are essential components of delivering effective, long-term, broadly based, financial solutions) We utilize a service approach that is poised in managing our client’s achievement of life goals via an integrated approach to managing their finances. Along the way, we help you learn, cultivate and implement the most successful financial strategies, as you move through our 5 Stages of Wealth.