We would like to work with a student, educate them about our brand and our area of expertise and create 52 posts for each of our 4 main social media channels. We have a content portfolio and all tools will be provided to enable the student to create on brand posts. We are looking for photos, videos and written content to be created and scheduled. We use canva and later for creating and posting. We use troller for project management and slack for communications.

The project includes but is not limited to...

• meet and do an orientation to our team, brand, assets, target market, culture, technology and understand the scope of the project from the students perspective, decide on job title, job description and project outcomes and timelines.
• meet weekly to review progress according to the time line that we agree to in our orientation. In those meetings we will review the assets and the ideas that we have and the student has to come to an agreement on the contents of the 52 posts.
• create 52 posts that are relevant to our target market. Using existing photo, video and text assets, canva to create posts for instagram, later to schedule the posts. The student will have access to our shutterstock account, canva has access to images, videos and other graphic elements as well, and we have a stock pile of video, photo and textual assets that can also be used. Students are also welcome to use their own photos or video as long as we are using assets that we have paid for or have the rights to use.
• Our content calendar currently is scheduled: Monday - quote & mudra; Tuesdays - testimonials; Wednesday - mental health information or promotion; Thursdays - yoga posture analysis or other yoga education; Friday - promote atlas programming; Saturdays - anything goes; Sundays are currently psychedelic Sundays. We also post the full and new moons and about anything that we are doing that is relevant and interesting.
• the ideal incumbent will choose what 52 posts that they want to work on and we will provide the raw material or work with the student in gathering the raw materials and create posts that are in line with our brand and interesting to our target market.
• Then take those 52 posts and change them so that they are optimized for Facebook, Pinterest, twitter and linkedIn - open to other social media that the student in interested in working with.
• We will track the statistics for the posts that are used during the work placement so that we can see how effective the post are and if the posts engage our audience.
• We will provide feedback and statistics along the way and at the end we are happy to provide a formal report and the students work, letters of references and/or act as a reference if required.
• If we are a good match with the student there is a high chance that we will offer the student a paid internship as we are looking to find the right person for our team for this role.

• orientation to team, brand, assets, culture, technology
• weekly zoom meetings or more frequently if necessary
• communication through slack
• organization, strategic planning, project management through trello
• completion of all school or program reports as required.