The main goal for the project is to effectively market the kickstarter campaign for CaffeBerry.co's innovative coffee fruit based product.

This includes a social media marketing strategy to aid our Kickstarter with

• Visual content bank like posts, stories and shorts for Insta, Tiktok
• Content calendar

Final deliverable:

• Content like visual stories, posts and posters for social media ( Instagram, TikTok )
• Content Calendar showing a schedule of which content is to be posted on which platform at what time.

Project Activities:

- Develop a comprehensive social media marketing strategy for the kickstarter campaign, including target audience analysis, platform selection, and content planning.

- Identify and collaborate with relevant influencers for the influencer campaigns to promote the kickstarter.

- Create a content bank with engaging and informative content related to the product and the kickstarter campaign.

- Develop a content calendar to schedule and organize the release of content across different social media platforms.

1 All company resources for successful completion of the project including access to accounts, data and learning resources

2 Mentorship and guidance from the management team through phone, email and Zoom meetings through weekly/bi-weekly or monthly sessions as required.