The main goal for the project is to create visually appealing designs for various marketing materials utilizing the Canada Black Music Archives branding. This will involve several different steps for the students, including:

- Researching the Canada Black Music Archives branding and understanding its visual identity and target audience.

- Creating designs for marketing materials such as social media graphics, posters, flyers, and digital banners.

- Collaborating with the Word Media Group Inc. team to ensure the designs align with the organization's goals and objectives.

- Incorporating feedback and making revisions to the designs as needed.

By the end of the project, students should complete the following list of activities:

- Designs for social media graphics, posters, flyers, and digital banners that reflect the Canada Black Music Archives branding.

- Collaboration with the Word Media Group Inc. team to ensure the designs meet the organization's requirements.

- Revisions and final versions of the marketing materials based on feedback.

Final deliverables:

- High-resolution digital files of all marketing materials.

- A presentation showcasing the design process and the final marketing materials.

Student will work with our Marketing Manager and Executive Director who will provide work instructions, demonstrations, evaluation of work and support for skills development.