We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

Deliverables

• Affiliate marketing - list of affiliates with name, email, references (i.e social media profiles, links), we expect to find 40 affiliates over the work term
• Report on completed outreach/cold calls, update their status on our shared database
• Propose any additional marketing effort if possible - our team lacks solid marketing experts, so helping us drive this will be very important

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.