Virtual Internship Opportunity: Marketing - Landing pages and Sales Funnels

Closed
Soteria120
Calgary, Alberta, Canada
Rob Crooks
Founder
(7)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch Marketing strategy
Skills
communication sales funnel public relations branding press releases digital assets blogs content development marketing communications marketing
Details

Our organization is able to offer a virtual internship opportunity for 2 marketing students


The primary focus for the student will be: Marketing Content Development - Creating of digital assets to include videos, advertisements, social media posts, and blogs to promote specific product lines as well as the company in general. These will be landing pages for split testing, integrated with automated sales funnels in our CRM.

Software used with include (but not limited to):

  • Wordpress
  • Thrive Themes suite (Architect, Leads, Optimize)
  • Keap Pro
  • Canva

We have licenses and training available for all the software you will use.

The secondary focus for the student may include:

  • Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
  • Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
  • Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.

Our goal at the end of this experience is:

  • Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
  • Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
  • Copy creation and testing - Publication of new, CRM integrated landing pages.


We will plan to communicate with our virtual intern using these communication tools: email, Zoom, OneDrive

Deliverables
No deliverables exist for this project.
Mentorship

Coaching, guidance, and mentorship related to disruptive technology startups.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Technology, Education, Energy, Construction, engineering & trades, Human resources & recruitment

Soteria120 was founded in February 2020 to deliver integrated risk management and education technology. We use mobile, adaptive microlearning to deliver safety and compliance related learning and performance content to influence behaviours in the workplace.