Market Expansion, Business Development - Sweepstakes + Giveaway

Closed
cmi Media Inc.
Richmond Hill, Ontario, Canada
Jeff Goodfield
Founder
(24)
4
Project
Academic experience
120 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Market research Project management Digital marketing Market expansion Fundraising
Skills
content marketing sweepstakes business development
Details

Sweepstakes Giveaways are a multi billion dollar industry worldwide.


We are looking to explore the feasibility of doing a for profit vertical within this paradigm in Canada.


View the sites to have an idea of the scope of this project ranging from legal, to tech integration, to content marketing, .. and the best way to fulfill and garner a large audience of paid entries.


In all likelihood, the for profit model that is best represented as a model is --


80eighty.com (pure profit site; entries for purchases)


as this company is using a "pay model" of product and receive entries to a sweepstakes giveaway. This is the model we want to pursue.


Further examples that do involve a charity aspect are;


onecountry.com

dreamgiveaway.com

dreamcargiveaways.co.uk

botb.com (for profit but a pure sweepstakes purchase of tickets to win)

Deliverables

Identify laws and rules, steps, process, regulations, infrastructure, ..... to run a for-profit sweepstakes in Canada.





Mentorship

Will provide mentorship and guidance on an as needed basis.


Our Current Challenge


Market expansion into a billion dollar industry of sweepstakes.


Work with us to underscore the value proposition of growing an audience for profit pertaining to paid sweepstakes giveaways such as cars, trips, prizes of large value.



What tasks will students need to complete to achieve the project goal?


Detailed report pertaining to the previous aforementioned analysis structure of business expansion pertaining to regulations, laws, charitable organizations, partners, donors and much more.



About the company

Company
Richmond Hill, Ontario, Canada
2 - 10 employees
Marketing & advertising, Entertainment, Business & management, Sales, Technology

The goal of this project is to acquire more users and generate traffic to Sweepstakes.ca

We connect our audience with advertisers to boost advocacy + social sharing by tagging sweepstakes, giveaways + pop-up promos. Our Canadian audience can surf the website, dream big and win prizes and experiences!