Digital Marketing Optimizations (SEO & ASO)
Project scope
Categories
Digital marketing Search engine optimization Social media marketingSkills
relationship building digital marketing user experience (ux) search engine optimizationWe would like students to help us with optimizing some of our digital marketing, specifically looking into ASO & SEO, to enhance the user experience and build trust and loyalty with our core audience. We will ensure the student has a clear understanding of what these elements are for our organization.
About Us
We’re on a mission to make beauty more accessible. We are a marketplace app company, focused on beauty services. We connect consumers looking for beauty services with nearby artists (nail, makeup & hair). Consumers book and pay for appointments through our app. We’re operating in the GTA, and ramping up our users and artists.
If you like the sound of what we're building, and are ready to tackle this challenge with us, then we'd love to hear from you.
Work alongside our Founders to optimize some of our digital marketing, with a focus on ASO & SEO. You will primarily be responsible for:
- Providing feedback on the current experience and suggestions for improvement
- Helping to optimize our current ASO & SEO strategies to drive further engagement and grow our audience
Students will work closely with the Founders who are supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
We’re on a mission to make lifestyle benefits more accessible to employees. We are an app based company, focused on providing a platform that makes it easier for employees to choose which lifestyle benefits meet their needs. Our customers are small to mid-sized companies (ranging from 10-500 employees), with either fully remote, in-office, or hybrid teams.