Meet the Motivators Inc., a company specializing in motivational content and workshops, seeks to enhance its online presence and engagement through a targeted social media marketing strategy. The company aims to increase its follower base, improve interaction rates, and drive traffic to its website. The project involves analyzing current social media trends, identifying key platforms where the target audience is most active, and developing a comprehensive strategy to boost engagement. Learners will apply their classroom knowledge of digital marketing, social media analytics, and content creation to craft a plan that aligns with the company's brand and objectives. The project will focus on creating a cohesive content calendar, suggesting innovative engagement tactics, and setting measurable goals for social media performance.

The deliverables for this project include a detailed social media engagement strategy document, a content calendar for a three-month period, and a presentation summarizing the proposed tactics and expected outcomes. Additionally, learners will provide a report analyzing current social media metrics and suggesting key performance indicators (KPIs) to track future success.