Social Media Marketing Campaign

Closed
Magdalena Wellness
Calgary, Alberta, Canada
Health Coach
(12)
3
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
UI design UX design Market research Marketing strategy
Skills
web accessibility testing scheduling user feedback social media marketing research
Details

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interfaceโ€™s accessibility.

We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers.

This will involve several different steps for the students, including:

  • Conducting background research on disabilities and methods of evaluating accessibility.
  • Reaching out to customers and scheduling interviews.
  • Familiarizing themselves with the test tasks that should be administered.
  • Conducting accessibility tests remotely and following up with customers to thank them for their participation.
  • Analyzing and reporting the metrics / results of the tests.

Bonus steps in the process would also include:

  • Recommending website improvements based on findings.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of different disabilities and factors that affect a websiteโ€™s accessibility
  • Understanding of our accessibility testing procedure
  • Analysis of accessibility testing results

Bonus steps would include:

  • Recommending improvements for our website

Final deliverables should include:

  • A final report.
  • A 10-minute presentation.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our website, products and services
  • Our current understanding of social media advertising.
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Calgary, Alberta, Canada
0 - 1 employees
Hospital, health, wellness & medical

MW offers a holistic approach to wellness encompassing mental, physical, and emotional well-being. Services include consulting, coaching, and content creation in multiple languages. They focus on stress management, immune support, weight loss, and overall health improvement. Magda's workshops cater to professionals facing stress, and her programs provide lifestyle makeovers without calorie counting. She also offers corporate wellness workshops and AromaTouch Therapy for relaxation and health benefits