HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?

2

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

OTHER POTENTIAL DUTIES:

• Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as HubSpot, Google Sheets, Excel
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

FINAL GOALS:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français)

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

• Chun Yu, CEO

We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, company Slack, email)

kick off meeting with the students with clear instructions

Weekly meeting with the students to understand their challenges