UMG streamlines the first-year experience for university students across the world.

We would like to work with students to manage social media accounts at universities such as Uoft, Waterloo, etc.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Final deliverables should include

• Overview and recap on the growth of managed accounts, what went well, what to improve on.

Weekly team huddles held virtually

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.
• Mentorship from the Founders themselves
• Corporate connections for future internship opportunities