Dataset Analysis for Sales Growth
Project scope
Categories
Data analysis Sales strategy Information technologySkills
it evaluation it design business analytics business consulting consulting
Our company wants to better understand sales and product trends within our industry in order to inform our future product offerings. Using a comprehensive, multiyear raw dataset in Excel format, we hope to learn more about what options best suit the current market and consumer preferences.
We would ask that participating student groups parse data provided to identify key market trends and opportunities. These may include developing sales projections and recommendations on what and how products should be marketed such as suggested pricing, packaging form and size, and more.
We would ask a group of students to assist in producing a report that identifies data trends and makes actionable recommendations that may be applied to our go to market plan and product line opportunities.
About the company
Okanagan Specialty Fruits Inc. (OSF) began as a small, dynamic agricultural biotechnology company based in Summerland, British Columbia, Canada. Founded in 1996, OSF specializes in developing tree fruit varieties with novel attributes that benefit fruit producers and consumers alike. OSF’s flagship project is nonbrowning Arctic® apples.