Product development cycle (project 9)
Project scope
Categories
Market research Project management Product or service launch Marketing strategy Machine learningSkills
market positioning customer insights development testing target market marketing product quality (qa/qc) user research behavioral analytics technical documentation systems designThe main objective of this project is to develop a comprehensive consumer insight engine that helps brands analyze various types of data to understand consumer sentiment. By the end of the project, students will have experienced a full product development cycle, contributing to the creation of a tool that translates consumer insights into actionable marketing assets. Students will solve problems related to market positioning, growth opportunities, prompt system optimization, and product quality assurance. They will gain hands-on experience in marketing processes, market research, prompt engineering, and QA testing.
Weβre looking for a team of students to cover key areas of the project:
Marketing, Market Research, and Business Development:
- Develop marketing processes and a lead funnel.
- Identify target markets to enhance the company's market position.
- Collaborate with cross-functional teams to identify and implement growth opportunities.
- Conduct market research and analyze user behavior.
Prompt Engineering:
- Assist in the development, testing, and optimization of prompt engineering systems.
- Collaborate with team members to align prompt systems with company goals.
- Create technical documentation, including system design documents and user manuals
QA Testing:
- Execute test plans and document results to ensure product quality.
- Identify, record, and track bugs and errors.
- Report testing outcomes and provide feedback for product improvement.
Students will receive dedicated support through regular mentorship sessions, access to specialized tools and technology, and comprehensive datasets. Our team will provide guidance, feedback, and resources to ensure successful project completion.
About the company
CliqMedia Inc. is a digital marketing agency specializing in software solutions for content creation and marketing research. Our parent company, MinuteSkill Inc., was founded in 2021, and our agency was established in 2023 to provide extra services to our clients.