Computer Xpress is looking to strategically expand its market presence and identify new opportunities for growth. The project aims to analyze potential geographic areas and customer segments that could benefit from Computer Xpress's offerings. The team will conduct market research to identify key areas for expansion, assess the demand for new product lines or services, and evaluate the competitive landscape. By leveraging classroom knowledge in market analysis and strategic planning, learners will develop a comprehensive market expansion strategy. This project will enable learners to apply their skills in data analysis, market research, and strategic thinking to real-world business scenarios, providing valuable insights for Computer Xpress's growth initiatives.

The project deliverables will include a detailed market expansion report outlining the recommended geographic areas and customer segments for expansion. The report will also suggest potential new product lines or services tailored to these opportunities. Additionally, a presentation summarizing the key findings and strategic recommendations will be prepared for Computer Xpress's management team. The deliverables will provide actionable insights and a clear roadmap for Computer Xpress to pursue its market expansion goals.