Main Objective of the Project

The main objective of this project is to enhance the website content and internal documentation for Agora Tutoring. By the end of this project, learners are expected to achieve the following outcomes:

Enhanced User Experience:

• Create engaging and informative "About Us" and "How It Works" sections to provide clear and concise information about Agora Tutoring’s mission, values, and operational processes.
• Update and refine existing website content for clarity and engagement.

Detailed Documentation:

• Develop detailed documentation explaining Agora Tutoring's subscription model, including user benefits, pricing tiers, and terms.
• Create graphics or tables to visually depict the subscription model and its features.
• Provide concise internal documentation outlining the platform’s functionality and operations, ensuring internal clarity on key processes and user flows.

Brand Messaging:

• Define a compelling boilerplate catchphrase statement that encapsulates Agora Tutoring’s mission and value proposition.

Project Goal

The goal of this project is to improve the overall user experience on Agora Tutoring's website by creating new sections, refining existing content, and providing comprehensive internal documentation. Specifically, learners will:

• Design and script new "About Us" and "How It Works" sections to better communicate the platform’s purpose and functionality.
• Develop detailed and user-friendly documentation on the subscription model, complete with visual aids.
• Update and enhance current website content to ensure it is clear, engaging, and aligned with Agora Tutoring's mission.
• Create concise internal documentation to facilitate better understanding and usage of the platform by internal stakeholders.
• Define a memorable and impactful boilerplate catchphrase that effectively communicates the essence of Agora Tutoring.

By accomplishing these tasks, learners will solve the problem of unclear, incomplete, and outdated website content, ultimately leading to a more user-friendly and informative platform. This will help Agora Tutoring attract and retain more users, thereby supporting its strategic goals and growth.

Project Activities

To successfully achieve the project goal, learners will need to complete the following tasks:

Discovery Phase:

• Meet with Agora Tutoring Team: Engage in initial meetings with the Agora Tutoring team to understand the website’s objectives, target audience, and gather detailed information about the company’s mission, values, operational details, and subscription model.

Evaluation Phase:

• Content Review and Analysis: Review and analyze the current website content to identify areas for improvement and content gaps.
• Competitive Analysis: Conduct a competitive analysis to understand industry standards and best practices for "About Us" and "How It Works" sections.

Content Development:

• Drafting New Content:
• Create new content for the "About Us" section, including the company’s mission, history, team introduction, and core values.
• Develop the "How It Works" section to explain the platform's functionality, user process, and benefits, with a specific focus on the subscription model.
• Updating Existing Content: Refine and enhance existing website content to ensure clarity, engagement, and alignment with Agora Tutoring's mission and goals.

Subscription Model Documentation:

• Detailed Content Creation: Develop comprehensive documentation explaining the subscription model, including user benefits, pricing tiers, and terms.
• Visual Aids: Create graphics or tables to visually depict the subscription model and its features, making the information easily understandable and visually appealing.

Boilerplate Catchphrase Development:

• Defining the Catchphrase: Develop a concise, impactful boilerplate catchphrase statement that encapsulates Agora Tutoring’s mission and value proposition.

Instruction & Design Phase:

• Implementation Instructions: Create detailed instructions for implementing the new and updated content on the website.
• Wireframe Development: Develop wireframes for the "About Us" and "How It Works" sections to visually represent the proposed content and layout.

Internal Documentation:

• Documentation Creation: Develop concise internal documentation outlining the functionality and operations of the Agora Tutoring platform, with a focus on key processes, user flows, and platform features, especially regarding the subscription model.

Review & Feedback:

• Presenting Drafts: Present draft content, wireframes, boilerplate catchphrase, and internal documentation to the Agora Tutoring team for feedback.
• Revisions: Revise content, wireframes, and documentation based on feedback to ensure alignment with company goals and audience needs.

Final Documentation:

• Compiling Final Content: Compile final content, including the new sections, updated existing content, internal documentation, and boilerplate catchphrase, into a comprehensive implementation guide.
• Final Presentation: Provide a final presentation to the Agora Tutoring team summarizing the project and key recommendations.

By completing these activities, learners will address the problem of unclear, incomplete, and outdated website content, ultimately improving the user experience and providing clear internal guidelines on the platform’s operations and subscription model.

Support & Mentorship

To ensure the successful completion of this project, Agora Tutoring will provide comprehensive support and mentorship to the learners. The support offered includes:

Staff Time and Guidance:

• Regular Check-ins: Schedule regular check-in meetings with the Agora Tutoring team to provide guidance, answer questions, and review progress.
• Dedicated Mentor: Assign a dedicated mentor from the Agora Tutoring team who will be available for consultations and provide ongoing support throughout the project.
• Feedback Sessions: Conduct periodic feedback sessions to review drafts and provide constructive feedback on content, wireframes, and documentation.

Access to Tools and Technology:

• Documentation Platforms: Provide access to documentation platforms (e.g., Confluence, Google Docs) for creating and sharing internal documentation.

Access to Data and Resources:

• Company Information: Share detailed company information, including mission, values, operational details, and subscription model specifics.
• User Insights: Provide access to user insights and feedback to help learners understand the target audience and improve content relevance.
• Competitive Analysis Resources: Offer resources and tools for conducting competitive analysis, such as industry reports and benchmarking tools.

Project Management Support:

• Templates and Guidelines: Share templates and guidelines for content creation, wireframing, and documentation to ensure consistency and quality.

By offering this comprehensive support and mentorship, Agora Tutoring will empower learners to successfully complete the project, develop valuable skills, and contribute to enhancing the website content and internal documentation.