We would like students to help us with digital marketing aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

We think this project will include:

• SEO, KPI, SEMRush, PPC advertising and Data Analytics
• Graphic Design, Style/Branding Ideation, UX Design.
• HTML, CSS, web coding and software.
• Social Media, Email, Google, and Facebook Marketing.
• Microsoft 365 and how the tools can assist marketing efforts.
• B2B, B2C, Search vs Discovery Platforms, and other smaller Digital Marketing concepts

Ultimately, you will be working on digital marketing for our organization, including video, social media, and other collateral that we can use as go-to marketing tools and mechanics. We want to work with students to work on things they are skilled in or want experience with.

To accomplish this, we expect the student(s) will:

• Work on social media design and implementation
• Develop meaningful analytics for our organization
• Work with the marketing team to develop digital marketing processes for our website and outbound channels
• Use existing organization tools to bolter our digital marketing efforts

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

The student will work with the Assistant Marketing Coordinator and the Executive Director closely to achieve the goals outline in the project.