Highline Beta aims to improve the search engine optimization (SEO) of its corporate website to increase overall, quality traffic. The current website is underperforming in terms of SEO, which affects its visibility on search engines like Google. The goal of this project is to identify and implement strategies that will enhance the website's SEO performance. This includes conducting an SEO audit, optimizing on-page elements, improving content quality, and building high-quality backlinks. By applying classroom knowledge in digital marketing and SEO, learners will help Highline Beta attract more relevant visitors, ultimately contributing to the company's online presence and business growth.

The work is both strategic and execution focused -- "hands on keyboard" to execute potential SEO strategies.

Key tasks include:

- Conducting a comprehensive SEO audit of the current website.

- Identifying and implementing on-page SEO improvements.

- Enhancing website content for better SEO performance.

- Developing and executing a strategy for acquiring high-quality backlinks.

The project will result in a detailed SEO audit report, a list of on-page SEO improvements, enhanced website content, and a backlink acquisition strategy. These deliverables will provide Highline Beta with actionable insights and tangible improvements to boost their website's SEO performance.

Deliverables include:

• SEO audit report with identified issues and recommendations.
• List of on-page SEO improvements implemented.
• Enhanced website content optimized for SEO.
• Strategy document for acquiring high-quality backlinks.
• Execution of the strategy.

We will work closely with learners to help them execute the right plan. We'll provide them access to the website, Google Analytics and potentially other tools they need to do their job.