J.O.Y. Enterprises, Inc. is expanding an innovative theatrical event titled "BEING SOMEBODY" and seeks to enhance its visibility and audience reach. The project aims to develop a comprehensive promotional strategy and booking plan to secure venues in the New York area and chosen venues across the United States. Learners will apply their knowledge of public relations and event management to identify suitable theaters and community centers, create engaging promotional content, and develop a timeline for outreach. The goal is to ensure the event is well-publicized and strategically booked to maximize attendance and impact. This project provides an opportunity for learners to bridge classroom theory with practical application in the entertainment industry.

The project deliverables include a detailed promotional strategy document outlining target audiences, key messaging, and promotional channels. Additionally, a booking plan will be developed, listing potential venues with contact information and proposed booking dates. Learners will also create a timeline for promotional activities and venue outreach, ensuring all tasks are completed efficiently. The goal is to book 6 venues for performances and further the outreach of the show by June, 2025.