Brand Identity and Graphic Design

Closed
Uniworks windows and eaves
Barrie, Ontario, Canada
owner
(15)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Market research Marketing strategy Humanities
Skills
branding brand identity research logo design
Details

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.

This will involve several different steps for the students, including:

  • Researching the brand identity.
  • Logo and name proposals that reflect who we are
  • Work to create a branding guide for us to reference
  • Help create prototypes using software tools that can be implemented in our marketing
  • Research into the competitors to see what they are doing.
  • Creating custom branding sheets with colours and logos.
Deliverables

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Research into brand
  • Logo ideas
  • Brand reference
  • Prototypes for us to use

Bonus steps would include:

  • Custom material for us to use later on

Final deliverables should include

  • A start to a brand sheet and guide for us to reference
  • Prototypes of the logos made with software
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Access to personnel, website analytics, sales and brand collateral, and more
  • Names of competitors to understand the market
  • Work within the student's software expertise

About the company

We provide window cleaning services, and are looking to expand our marketing and business outreach