Our goal is to expand our community of early adopters by using both online and offline channels, with the aim of boosting our social media following and email waitlist. This will involve several different steps for the learner, including:

• Continue to execute our online and offline marketing strategy.
• Ensuring messaging resonates with the target audience across social channels and website.
• Creating and posting engaging content for our social media channels.
• Developing a system for tracking and analyzing our marketing efforts.
• Identifying potential influencers and developing relationships with them.
• Using both paid and organic tactics to reach our target audience and build the email waitlist.

By the end of the project, students should demonstrate:

• How to execute the online and offline marketing strategy.
• How to increase following through engaging content for our social media channels.
• How to analyze metrics and improve marketing efforts.
• A list of potential influencers and a plan for developing relationships with them.
• A plan for using both paid and organic tactics to reach our target audience.
• A system for collecting email addresses and creating an email waitlist.

Activities that may be needed to complete the project successfully include:

• Reaching out to student clubs that align with our mission.
• Creating introductory marketing materials that may be used to introduce

The final deliverable should include tangible results:

• A written report outlining the community growth via online and offline channels achieved through the marketing strategy and tactics.

I will offer the student the support that they need to deliver the project successfully. The student will also have access to Adobe Creative Suite and data and necessary marketing messages, so they can easily start.