Team size- 5- 10 students, or flexible

Project time length: TBD Project weekly schedule: TBD

Project daily schedule: TBD, 40 min meeting will take place once per week. Dates TBD

Scope: Students will complete a substantial marketing project for our organization, identify our marketing and advertising needs and provide actionable recommendations, based on their in-depth research and analysis. Students will develop marketing campaigns, plans for digital marketing management and strategic marketing model development, within the following marketing initiatives:

• marketing, advertising, promoting Google sites, and managing campaigns on social networks
• Branding - Conduct a full competitive landscape assessment; define your organization's brand and core value proposition; identify opportunities and threats facing your brand; assess where and how to improve your brand presence and differentiate your brand from competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate your competitive landscape; perform market segmentation to identify the ideal target market for a new or existing product or service; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of your target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for a new product or service.
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate your current customer base and make recommendations for further market penetration; assess your current outreach process and develop and implement targeted prospecting; review your prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase your inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of your current social media presence and/or other current communication channel(s); develop and implement strategies for improving your online presence and increasing engagement; create a content calendar; creating usable social media and blog posts.

SKILLS: Marketing, Lead generation, Social media marketing, Digital marketing, Public relations, Search engine optimization,business consulting, marketing strategy,data analysis, research, NGO Business strategy,

Project Goals/Deliverables:

• A fully developed Marketing/advertising campaign with research paper including strategic marketing planning guide
• Publishable marketing collateral (social posts, articles, outreach copy)
• A detailed report including their research, analysis, insights, and recommendations
• A final presentation/video

Team Organization

Teams of students will be assigned to each goal and deliverable stated. The team will have a Project Manager who will interact with the BBYF’s Project Manager.

Timeframe

Target start date: TBD

End Date: TBD

Communication

We will plan to communicate with our virtual interns using these communication tools: Riipen messaging, ZOOM, Email, phone/text, etc.

Student's primary contact: Tasha Flemmings

Job title: Senior Project Manager/CEO

Secondary contact: TBD

Mentorship and Supervision Project Manager

Mentorship and Supervision

Students will be supervised during their internship through Zoom and other online work sharing platforms, specifically during working hours. Students will be guided and mentored by our senior project manager along with our student Project Manager as well. They will have access to our Senior project manager Tasha, any time needed during business hours by phone/email and after business hours through email. Students will also have the option of connecting with their student project manager for support during the duration of the internship.