Number of students required: 2-4 Students to collaborate in teams of 1-2 for the purposes of strategy development and independently on assigned elements to implement the strategy over 4 weeks (100% Virtual)

I am looking for a small group of marketing students who are social media marketing wizards who can help me drive more traffic and improve my SEO positioning for my two wedding planning brands, both with a defined, specialized niche in a traditional, saturated industry. One team will work exclusively on one brand (YPF Weddings & Co. and the Un-Wedding Movement) and the other will work exclusively on my secondary brand (Intimate Wed Pop-Ups and the launch of our luxury pop-up elopements in Western Canada).

The primary project requirements include:

Social Media & SEO Strategy

1. Keyword analysis to determine relevant search terms to our organization and target audiences
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization(s) appears on the first page of Google for relevant keywords
• Social Media Strategy across Instagram, Facebook, YouTube & TikTok to increase the number of followers/likes and shares

Content Creation

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site(s)
2. Create engaging content for social media channels and blog to include visual and written materials, captions, and hashtags
3. Working with tools and programs such as Google Drive, Gmail, Zoom, Asana, Slack, Canva, Divi(WordPress) and Later

Strategy Analysis

1. Analyze and track traffic and other metrics using Google Analytics
2. Submit weekly traffic and social media statistics
3. Create a final summary showing the impact of their strategy over the course of their internship

I am excited to work with students who are looking for more experience in building and implementing a digital marketing strategy that:

• Raises awareness of the Un-Wedding Movement, empowering engaged couples to do away with the tired wedding formula and have the weddings they want with the people who mean the most to them
• Helps make YPF Weddings & Co. and Intimate Wed Pop-Ups rank as the best small wedding options in Edmonton, the Province of Alberta and the Rocky Mountains.

This is a great project for students who are looking to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

At the beginning of working together, I will be meeting with each student to determine their own objects and goals for this experience so I can place them into teams and assign them tasks.

Following our initial call, I will be meeting with students twice per week. There will be a mandatory call with the group on Friday mornings (Time TBD) to discuss weekly progress, and strategize/review tasks/answer questions for the upcoming week.

There will be a secondary call on Tuesday mornings (Time TBD) that will be optional for students to ask questions and review progress, get more detailed feedback etc.

If there are any areas of specific mentorship I can offer to a student, a private call will be set up upon the student's request.

At the conclusion of the internship, a private call 1-1 call will be set-up with each student to both give and receive feedback on the experience.