The main goal for the project is to create 2 downloadable PDF guides that serve as lead magnets for 123 Petits Pas Inc.'s ideal clients: parents with children ages 0-9yrs and educators of children ages 0-9yrs. The guides will focus on introducing French learning to children in a fun way, aligning with the company's mission to make French learning accessible and engaging for families. We have content to work with as examples, but are looking to develop more robust guides in order to support as many families and educators as possible throughout Canada. The deliverables would also include the creation of marketing material to promote the free guides.

- Researching and understanding the target audience's needs and preferences for French learning materials.

- Developing engaging and informative content for the PDF guides, including tips, activities, and resources for introducing French to children in a fun way.

- Designing visually appealing layouts for the guides to enhance user experience and engagement.

- Incorporating interactive elements or multimedia content to make the guides more interactive and effective as lead magnets.

- Testing the PDF guides with the target audience and making improvements based on feedback.

-Developing promotional images and videos that will help to explain the guides and encourage parents and educators to sign up to our mailing list to receive the free download.

Final deliverables:

- 2 downloadable PDF guides tailored for parents with children ages 0-9yrs and educators of children ages 0-9yrs, respectively.

- Visual designs and interactive elements integrated into the guides.

- Testing feedback and improvements report.

-The creation of marketing material (promotional images and video reels) to help promote the use of the guides as lead magnets on our social media pages and website.

Students will receive training via Zoom on our company values and potential clients and will be provided with sample guides and downloads that have been used in the past in order to assist them in creating the new guides. Students will receive the company logo as well as other images for use within the project. Training with Canva can also be provided. We will be there for communication whenever the students have questions.