Social Media Expansion Project

Closed
The Festival Voice
Muscatine, Iowa, United States
Editor
(2)
4
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Social media marketing
Skills
social media target audience brand awareness social media campaigns social media content marketing market research social media marketing
Details

The main goal for the project is to expand The Festival Voice's social media following. This will involve various aspects of social media marketing, including creating engaging content, increasing brand awareness, and driving traffic to the company's website. The project will also aim to improve audience engagement and interaction on social media platforms.


Deliverables

Tasks that learners will need to complete to achieve the project goal include:


- Conducting market research to identify target audience demographics and preferences.


- Developing a social media content calendar with engaging and relevant posts.


- Implementing strategies to increase followers and engagement on social media platforms.


- Analyzing the performance of social media campaigns and making adjustments as needed.


- Collaborating with the marketing team to align social media efforts with overall marketing goals.



Final deliverables should include:


- A comprehensive social media marketing plan outlining strategies, goals, and tactics.


- Engaging and relevant social media content designed to increase audience engagement and following.


- Analysis of social media campaign performance and recommendations for improvement.


Mentorship

Prewritten articles, photos, and other supplies will be given to the intern. In return, they may be eligible to attend festivals and/or events as compensation for their time and the potential to join our team in the future.

About the company

Company
Muscatine, Iowa, United States
11 - 50 employees
Arts, Entertainment, Events services, Media & production, Travel & tourism

The Festival Voice shares information about festivals, music, and concerts. They attend festivals and write reviews. TFV also plans to expand into market research.