This project empowers students with hands-on social media and digital marketing experience while helping Hopper Video captivate, convert, and cultivate loyal customers across its diverse target audience.

Hopper Video: Personalised Video Magic for Every Brand

Hopper empowers businesses in finance, retail, ecommerce, travel, and non-profits to unlock the power of video storytelling. Through personalised video, they drive engagement, boost conversions, and elevate brand experiences.

What Students Achieve, What Hopper Gains:

Students: Gain invaluable practical experience in crafting targeted social media and digital marketing campaigns for diverse audiences.

Hopper Video: Gain valuable insights into its target audience preferences and optimize its social media strategy to effectively convert viewers into loyal customers across different industries.

This project offers a unique opportunity for students to apply their skills in a real-world setting, helping Hopper Video achieve its customer acquisition and engagement goals within its varied target markets.

Project Activities:

• Conduct in-depth research on Hopper Video, its target audiences, and competitor landscape.
• Develop tailored social media strategies aligned with Hopper's brand identity and audience preferences.
• Create engaging and informative video content showcasing Hopper's value proposition for each industry segment.
• Schedule and publish content across chosen platforms, optimising for maximum reach and engagement.
• Monitor and analyse social media performance metrics, tracking conversion rates and customer acquisition channels.
• Generate reports and provide data-driven recommendations for optimisation, constantly refining the campaign to attract and convert more customers across industries.

By participating in this project, students will gain invaluable experience in multi-faceted social media and digital marketing, while helping Hopper Video leverage personalised video to captivate audiences and drive success across diverse industries.

Hopper Video is committed to student success. Throughout the project, students will benefit from dedicated mentorship from our social media and digital marketing experts.

Hopper will provide guidance and support on a range of topics, including:

• In-depth knowledge of Hopper Video's current products and social media marketing approach.
• Valuable insights into our target customers and industry trends.
• Expert feedback on student choices, problem-solving strategies, and any challenges they may encounter.
• Access to collateral materials and design guidance to ensure polished and effective campaign execution.